Other Important Issues and News

Today, Monday, April 7, is the 75th anniversary of the day that Prohibition was first breached in 1933 by allowing 3.2 percent beer. The 18th Amendment was not fully repealed until December, giving beer an eight-month head start.

Back then, the American beer companies had been suffering from more than a dozen years of Prohibition. It was the genius of the Busch family to dramatize the fact that “beer is back” 75 years ago by yoking together a team of Clydesdale horses to carry beer down Fifth Avenue to the Empire State building, where the horses and beer were met joyfully by the “wet” former New York Governor Al Smith.

So now you know the history of AB using those horses in their Commercials, so lift a glass
to the Anniversary of the repeal of prohibition.